Denise graduated with a degree in Journalism and Communication, Social Studies from the University of Rwanda in 2014. During her high school and university studies, she consistently played high-level basketball, including representing Rwanda in the U18 National Basketball Team in 2012. She went on to play in the Rwanda Basketball League for 6 years, showcasing her talent and passion for the sport.
After a successful internship with the Rwanda Basketball League Federation in 2013, she became the 1st official Public Relations Officer of the league in 2015. Her communication skills played a vital role in attracting basketball enthusiasts to the courts and creating a vibrant atmosphere with increased fan attendance. Due to her dedication and hard work, sponsors started showing interest in the league after three years, strengthening the organization’s financial standing.
Denise was selected to serve as Assistant Manager of the Federation’s International Basketball Foundation (IBF) basketball project, a 3-year basketball development pilot program. In this new role, she collaborated with coaches in the Western and Southern provinces of Rwanda, contributing to the development of basketball in the regions.
Denise decided to switch her career to focus on mentorship for girls and women, joining the nonprofit program Global GLOW in Rwinkwavu Sector, Kayonza. During her time there, she also volunteered as a Shooting Touch coaching assistant and served as a public relations consultant for major Shooting Touch events, leveraging her sports and media expertise to empower others.
In early 2023, Denise took on the role of Communication Officer for the local APR Basketball club, before joining Shooting Touch full-time in August as Community Engagement Coordinator in Kayonza.
Denise's guiding values of mentorship, respect, discipline, and embracing change demonstrate her commitment to creating a positive impact in the community.